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Matching gifts are a powerful and often underutilized tool in the world of fundraising. They allow donors to double, or even triple, their contributions by leveraging their employers’ generosity.
Welcome to IT-Sprout.org, a platform dedicated to empowering lives through free online IT education. We are a non-profit organization committed to providing essential IT skills, encouraging donations to make a difference, and driving global progress towards a poverty-free future. Our mission is to make IT education accessible to everyone, regardless of their financial situation.
Join Us! We invite you to join us in our mission to empower lives through IT education. Whether you’re a learner, a volunteer, or a donor, your contribution can make a real difference. Together, we can drive global progress towards a poverty-free future.
Why Promote Matching Gifts?
Matching gifts have the potential to significantly boost your fundraising efforts. Here’s why promoting matching gifts should be an integral part of your strategy:
Start by familiarizing yourself with the concept of matching gift programs. These are initiatives by companies to match their employees’ charitable contributions. Research which companies offer such programs and the specific guidelines and limitations they may have.
Donors often aren’t aware of matching gift opportunities. Educate your supporters about the potential to double their donations through their employers’ matching gift programs. Use various channels, including your website, email newsletters, and social media, to spread the word.
Create a dedicated page on your website that explains matching gifts, how they work, and which companies participate. Include a searchable database of companies to make it easy for donors to see if their employers offer matching gifts.
In all your donor communications, from thank-you letters to fundraising appeals, remind donors to check if their gift can be matched by their employer. Provide clear instructions on how to initiate the matching process.
Use your social media channels to promote matching gifts. Share success stories of donors who have effectively used matching gifts, and post reminders about checking eligibility with employers.
Organize matching gift drives as part of your fundraising campaigns. Highlight the impact of matching gifts by showing how much more your organization can achieve with their support.
Make it easy for donors to submit matching gift requests to their employers. Provide templates, forms, or links to company-specific matching gift pages.
When a donor’s gift is matched, express your gratitude both to the donor and their employer. Show how their combined support is making a difference.
Track and measure the impact of matching gifts on your fundraising efforts. Monitor the increase in donations and the companies that are most generous.
Consider reaching out to local companies and corporations to explore potential partnerships or to promote your cause to their employees.
Promoting matching gifts is a win-win strategy that benefits both your organization and your donors. By subscribing to our mailing list and joining our social channels, you’ll gain access to a wealth of information, tips, and resources on how to effectively promote matching gifts. Together, we can harness the power of matching gifts to create lasting impacts and advance the causes that matter most to you. Join us today and become part of our dedicated team of volunteers committed to fundraising and helping you achieve your goals.